The 25% Theory After 12 Years in a Matchmaking Agency**

After more than 12 years working with CQMI, a matchmaking agency specializing in connecting Western men with Ukrainian and Eastern European women, I have identified extremely clear and recurring patterns.

Hundreds of men coached.
Thousands of dates analyzed.
Successful marriages… and also failures men often do not understand.

This is how what I now call the 25% Theory was born.

The 25% Theory: What a Woman Needs to Truly Attach Herself to a Man

Women do not fall in love by chance.
And Ukrainian women, especially today, are even more selective.

For a woman to truly attach herself emotionally to a man, three elements are absolutely non-negotiable.
Each represents 25% of the relationship equation.

The final 25% varies depending on her personal life experience.

A – 25%: Physical Appearance (But Not What You Think)

No, Ukrainian women are not looking for Brad Pitt.

What they actually observe first:

→ Your hygiene
→ Your clothing
→ Your overall style
→ Beard or clean shave
→ Your body smell
→ And above all… your shoes

The biggest problem we see in our agency

Let’s be very honest.

In the vast majority of cases, when a first date fails, it is due to poor hygiene:

• Body odor
• Bad breath
• Poorly maintained clothes
• Dirty or worn shoes

The real issue is that no woman will ever tell you directly.

She will tell us.
But she will never tell the man, to avoid embarrassing him.

The result:

• The man believes there was “no chemistry”
• The woman simply disappears

My advice is simple:
Ask people close to you who are honest.
A friend. A sister. A former partner.

I have seen it dozens of times:

• Everything goes well until the date
• Then silence
  → Almost always a hygiene issue

And one detail men massively underestimate:
women look at your shoes.
Much more than you think.

B – 25%: Emotions (The Most Difficult Part)

This is where many Western men fail.

A woman is an emotional creature.
This does not mean she is weak, but that her decisions are driven by feelings.

A woman can:

• Find you nice
• Find you stable
• Find you correct

…and disappear overnight if she feels nothing.

The worst mistake in seduction

Being neutral.
Talking about the weather.
Creating no emotional impact.

I know this from personal experience.

After my divorce from my French ex-wife, I found myself alone in Montreal.
At the beginning, I made exactly this mistake.

I talked.
But I created no emotions.

Result:

• Polite conversations
• Zero attachment

Emotions can be learned

To emotionally engage a woman, you must:

• Make her laugh
• Surprise her
• Create emotional tension
• Take genuine interest in her feminine world, which is very different from yours

I worked on this aspect for more than 10 years, notably:

• In Montreal
• In Russia
• Through practical exercises
• Using tools such as NLP (Neuro-Linguistic Programming)

This is exactly what I teach in CQMI LIVE sessions.

Without emotions, a woman disappears.

C – 25%: Security (The Number One Priority Today)

For Ukrainian women, security has become absolutely critical.

You must understand their reality:

• A country at war
• Bombings
• Constant fear
• Exile
• The stress of rebuilding life in an unfamiliar country

What does security mean in practice?

→ Physical security: feeling protected with you
→ Financial security: long-term stability
→ Emotional security: living without constant anxiety

Yes, we must be realistic:
money plays an important role.

A woman wants:

• A good education for her children
• Good schools
• A stable and predictable life

This is not materialism.
It is survival and long-term vision.

D – The Final 25%: The Differentiation Factor

This final quarter varies from one woman to another.

Concrete examples:

• A woman who experienced deep insecurity:
  • 50% security
  • 25% emotions
  • 25% physical
• A very emotional woman:
  • 50% emotions
  • 25% security
  • 25% physical

Each woman reorganizes her priorities based on her life experience.

Your role is to understand her ratio.

If You Master These Three Parameters

Then you become:
→ An expert in relationship-based attraction

Regardless of your age.
Regardless of your physical appearance.

You will achieve remarkable results.

It would be naive to deny the role of money, especially:

• If the woman still lives in Ukraine
• Or struggles abroad in a foreign country

But money alone is never enough.

CQMI’s “Secret Sauce”

Our matchmaking agency has developed a unique formula, reserved for serious men only.

→ Subscription: €250 / 1 month
✓ Up to 10 qualified female contacts
✓ Women genuinely interested in a serious relationship
✓ Clear objective: marriage and lifelong union

IMPORTANT:
These women are NOT looking for:

• Casual dating
• One-night stands
• Indecisive men

If you are not serious, please abstain.

Need Help With Emotions?

If you struggle to:

• Create attraction
• Trigger emotions
• Move beyond the “nice but invisible” profile

I offer personalized coaching (€750) based on:

• Practical exercises
• Direct feedback
• More than 10 years of field experience

Conclusion

Ukrainian women are not asking for perfection.
They are looking for a man who is:

• Clean and well-groomed
• Emotionally present
• Able to provide security

Master these three pillars, and everything else will follow.

Questions?

Contact: antoine@cqmi.ca