? 12 min read
When a Client Opens Your Eyes
A few days ago, I received a message from one of our loyal YouTube Live viewers — a cultured man, a passionate chess player, and a careful observer of our work for several months. What he wrote me compelled me to set the record straight, once and for all.
His message said, in essence:
"What your competitors imitate, they lack what you actually show: the passion for everything you undertake. You rightly deplore the fact that few people read the newsletter you take the trouble to write every week on top of your Lives. I've noticed that some viewers during your Lives are more interested in chatting among themselves in terms that reveal a certain lack of education and listening — which shocked me."
This gentleman — let's call him Jean-Pierre — put his finger on something essential. As an outside observer, he had understood what most of our competitors will never grasp: you can copy a format, but you cannot copy a soul.
I'm writing this article for you, gentlemen — single or separated, in France, Belgium, Canada, the UK or the United States — who are genuinely looking to build a life with a Ukrainian or Russian woman. Not a one-night stand. Not an exotic whim. A marriage, a lifelong union. If that's not your intention, you can close this page right now.
For the rest of you, settle in. What follows could save you thousands of dollars in losses — and months of heartbreak.
A Method Born from Life, Not a Business Plan
CQMI was not born in a marketing office. It was born from a love story — my marriage to Boryslava, a Ukrainian woman I married after years of living in Russia and Ukraine. I studied the Russian language, I speak it fluently, I lived there, I watched hundreds of couples form — and fall apart.
None of this can be invented. And above all, none of this can be reduced to a website or a few well-edited videos.
What we have built at CQMI rests on four pillars that no one can mechanically reproduce:
First, a deep cultural knowledge of Ukraine and Russia, acquired on the ground, not from textbooks. Then, a rigorous selection of profiles — we now have over 1,800 women's profiles, but each one has been verified, interviewed and evaluated. There is also our realistic understanding of women's expectations, thanks to the expertise of Boryslava and our entire team on the ground. And finally, a clear vision of marriage and long-term commitment — not a romantic magazine fantasy, but a demanding, honest, sometimes uncomfortable vision.
Our viewer Jean-Pierre understood this perfectly. He had watched over 230 Lives, read our weekly newsletters, analysed our documentaries. His conclusion was crystal clear: "Each one plays their part. That's what the others are missing."
Copying the Form Means Ignoring the Substance
For several years now, CQMI has been the subject of more or less skilful imitations. I'm not complaining about it — on the contrary, it's rather flattering. But it's time to set things straight.
Here's what some agencies happily reproduce: YouTube Live broadcasts, filmed documentaries with women, an authoritative tone, vocabulary borrowed word for word, and even — this is almost comical — our "Are you compatible with a Ukrainian woman?" quiz has been copied identically.
But form is nothing without substance. What these copies lack is everything that doesn't show on screen.
What cannot be copied:
— The rigour in recruiting women and men
— The refusal of the PPL (Pay-Per-Letter) system, a true cancer in the industry
— The ability to say no to a client who isn't ready
— The real protection of Ukrainian women in vulnerable situations
— And the courage to explain truths that are sometimes very hard to hear
Jean-Pierre had noticed a telling detail: during our Lives, some viewers spend their time chatting among themselves rather than listening. This lack of attention, this impatience, this constant need to make everything about themselves — that's exactly what sabotages most men's relationship prospects. And that's exactly what our competitors encourage by accepting everyone, without filter, without standards.
At CQMI, we would rather lose a client than validate a project doomed to fail.
Why We Reject a Quarter of All Applicants
One figure always shocks people when I mention it: nearly 25% of men who apply to join CQMI are rejected. This is not marketing. This is not artificial elitism. It is a vital necessity for the survival of our model.
Let me share an anecdote. A few weeks ago, during our Live 239 on the age gap topic, one of our viewers spoke up to confess that he had — and I quote — "tried every shop in town" before coming to us. He had spent considerable sums, experienced one disappointment after another, and understood far too late the difference between promises and reality.
This is not an isolated case. It's a pattern I see repeating week after week.
The truth is that many men arrive with unrealistic expectations, a consumerist view of women, an oversized ego — or simply an inability to question themselves. Accepting these profiles would be destructive for our female members, for our serious clients, and for our credibility. This is precisely where most of our competitors fail: they accept everyone because every registration brings in money.
As Jean-Pierre summed it up perfectly: "The fact that you are transparent in your working methods is honourable, and should rally everyone who is fleeing your competitors, who are not so careful about recruitment."
The Transparency That Disturbs — and That Saves
At CQMI, we publicly explain why a relationship ends, why ghosting happens, why some women refuse to continue, and what mistakes are most commonly made by men. We don't sugarcoat anything. We don't sell dreams.
This transparency is disturbing, of course. It strips away illusions. But it also allows intelligent men — those who know how to listen, learn and evolve — to genuinely improve and increase their chances of success.
Take a concrete example on a sensitive subject: the age difference comes with a price tag. This is an article I published recently that generated strong reactions. Many men aged 60 and over imagine that a 35-year-old woman will fall into their arms without any trade-off. Saying this isn't cruelty — it's respect. Respecting a man also means telling him the truth.
Jean-Pierre, once again, had observed that "men held prisoner by their oversized ego and their appetites are often deaf." He was right. But those who accept to listen end up thanking us. And they — only they — are the ones we guide towards marriage.
Our Formula, and Why It Works
People often ask me: "Antoine, in practical terms, how does it work at your agency? What's your secret recipe?"
The answer is simple, but it always surprises: our formula is a subscription at €250 for one month, which gets you 10 contacts with women who are genuinely interested in building a serious relationship. No ghost profiles, no automated replies, no "Pay-Per-Letter" where every message costs you a fortune without ever leading anywhere.
Ten contacts. Ten women who have agreed, with full knowledge, to exchange with you. Ten real chances to find the one with whom to build a life.
Discover our matchmaking process and packages here
Not glamorous enough? Perhaps. But it's honest. And above all, it works. Because behind those 10 contacts, there is all the invisible work: profile verification, interviews with the women, cultural compatibility analysis, the personalised advice I give to each client, and the follow-up from Boryslava and our team on the ground.
This is what our competitors cannot copy. They can reproduce our website, our videos, our vocabulary. But they cannot reproduce fifteen years of experience, a living bicultural marriage, and a team that says no when no needs to be said.
Conclusion: Quality Doesn't Shout — It Proves Itself
CQMI will continue to refuse cheap imitations, to uphold demanding standards, to protect Ukrainian women, and to support only serious and realistic projects.
We are not trying to please everyone. We are trying to work with the right people.
Jean-Pierre ended his message with this sentence, which I find beautifully accurate: "You need to hammer it into their heads that you are the best. Which you do, arguing with boundless imagination. But men held prisoner by their oversized ego are often deaf."
So, to you who are reading these lines — if you've made it this far, it's probably because you're not deaf. It's probably because you're ready to hear the truth, to question yourself, and to do things properly.
That's exactly the kind of man our Ukrainian members are looking for.
Questions? A serious project?
Write to me directly: antoine@cqmi.ca
Or start by taking the compatibility quiz to find out if you have what it takes.
Antoine Monnier — President, CQMI Agency